OUR INSERT COIN X HELLO KITTY COLLECTION IS COMING!

We are very proud to announce that we are working in collaboration with Hello Kitty to create an awesome ‘ICxHK’ collection of designs.

Hello Kitty is an absolute cultural icon – recognised the world over for more than 40 years. It’s a huge honour to be asked by the wonderful folk at Sanrio to develop a special range for both men and women, helping to celebrate the eponymous character in our own IC style.

We combined our love of videogames, pixel art and arcade with Kitty’s unmistakable looks to create a collection of designs that has something for everyone.

We will be introducing THREE designs – PIXEL KITTY leggings, INVADER KITTY sweater and CONTROLLER KITTY tees in guys and girly cuts – in the next couple of weeks and you’ll be able to check them out in person first at MCM Expo in London!

Here’s a quick look at the concepts…

Keep ’em peeled over the next few weeks for more news on this awesome new project…