TO BE THIS GOOD TAKES OUR NEW SEGA RANGE

We are very proud to announce our next incoming range for 2014, inspired by two huge games from SEGA – Sonic the Hedgehog and Shenmue…

The new designs draw their inspiration direct from both franchises and include two 3/4 sleeve tees, an all-new skater dress and an awesome jacket based on the iconic style of Ryo Hazuki.

Time to take a closer look at the new range…

SONIC RUNNING TEAM 3/4 sleeve tee
Inspired by Sonic the Hedgehog
Think of Sonic and you think of three things – FAST, BLUE, and SO-VERY-FAST! This 3/4 sleeve raglan tee celebrates these elements in style, drawing on college style influences to make an instantly recognisable design… are you ready to support Team Sonic?

EGGMAN SCIENCE CLUB 3/4 sleeve tee
Inspired by Sonic the Hedgehog
Without science the world would just be chaos… or maybe that should be the other way round? This 3/4 sleeve raglan tee celebrates the ultimate geek on campus – and his mischievous experiments! Time to dust off those goggles and support Team Eggman!

CASINO NIGHTS dress
Inspired by Sonic the Hedgehog
It’s always exciting when we add a new product to our line-up, and we’re hugely proud to launch our first reversible skater dress! This new design will rock an iconic screenshot of the blue blur in the Casino Nights Zone – awesome, retro and absolutely on trend…

HAZUKI jacket
Inspired by Shenmue
Few games are as universally loved as Shenmue and so we are very proud to announce the launch of our next new limited edition jacket, inspired by the one worn by Ryo Hazuki in the classic games. Complete with sleeve detailing and epic printed tiger, this is THE jacket to wear, whether you’re at the dojo, popping to the convenience store or hanging around the docks…

We can’t wait to launch this new range, and we hope to get it out in time for Q3 this year. Keep an eye out for lots more details – and production shots – very soon…